Sellers who overprice their homes often believe they are protecting themselves – leaving room to negotiate, testing the market, or simply trying to maximize their return. The financial reality of overpricing tells a different story.
Here is the actual math of what overpricing a listing in New York produces, compared to correct pricing from the start.
Setting Up the Scenario
Let's use a specific example. A home in Nassau County has a true market value of $750,000, established by a rigorous analysis of recent comparable sales. Two sellers own similar homes:
Seller A follows their agent's evidence-based recommendation and lists at $760,000 – just slightly above market to allow nominal negotiating room while remaining in the range that buyers searching the market will find.
Seller B pushes for $825,000, believing the market will come to them and that they can always reduce later.
What Happens to Seller A
The listing goes live at $760,000. It appears in searches set with maximums of $775,000, $800,000, and higher – capturing the full relevant buyer pool. The first week generates strong showing activity. By the end of week two, two buyers submit offers. Seller A negotiates and accepts $748,000. Transaction is in contract by day 18.
Total days on market: 18. Final sale price: $748,000. Time from list to closing: approximately 60 to 75 days depending on transaction timeline.
What Happens to Seller B
The listing goes live at $825,000. It appears in searches set with maximums above $825,000 – a much smaller buyer pool than the home's actual value warrants. Many buyers searching the $700,000 to $775,000 range – the buyers most likely to value this home appropriately – never see it.
Week one: some showings, no offers. Buyer feedback: "feels a little high for the area." Week three: still no offers. Agent recommends a price reduction. Seller reduces to $799,000. New showing activity begins. Another two weeks pass. Still no offers. Buyer feedback now includes concern about why the home has been sitting. Another reduction to $775,000. Several more weeks. Finally: an offer at $735,000. Seller, now 90-plus days into the listing, accepts.
Total days on market: 95. Final sale price: $735,000.
The Financial Comparison
Seller A: $748,000 sale price, 18 days on market.
Seller B: $735,000 sale price, 95 days on market.
The price difference: $13,000 in favor of Seller A.
The carrying cost difference: 77 additional days of mortgage, taxes, insurance, and maintenance for Seller B. At $4,000 per month in total carrying costs, 77 days is approximately $10,300 in additional holding costs.
Combined financial disadvantage to Seller B: approximately $23,300.
The Less Quantifiable Costs
Beyond the direct financial math, overpricing extracts costs that don't appear in the closing statement:
Opportunity cost. Seller B spent three additional months in a home they wanted to leave, deferring whatever came next – whether that was purchasing a new home, relocating for a job, or simply moving forward with their life.
Stress and uncertainty. Ninety-five days of living in a listed home – keeping it showing-ready, accommodating showing appointments, receiving discouraging feedback, making price reduction decisions – represents a meaningful quality-of-life cost.
Buyer perception damage. The 95-day days-on-market figure follows the listing and is visible to every buyer and agent in the market. It creates a stigma that the final buyer leveraged in their negotiating position – which is part of why the final offer came in at $735,000 rather than $748,000.
The Flawed Logic Behind Overpricing
The reasoning sellers use to justify overpricing is understandable: "If I list high, I have room to negotiate down. If I list at market, I have nowhere to go." The flaw in this reasoning is that negotiating room is irrelevant if the home doesn't generate enough buyer interest to produce offers. A listing at $825,000 that generates two showings in four weeks is not a listing with negotiating room – it is a listing that failed to reach its buyer pool.
Correct pricing generates competition. Competition is the mechanism that produces the highest price. A correctly priced home that generates five showings and two offers will almost always produce a better outcome than an overpriced home that generates two showings and one low-pressure offer from a buyer who waited until desperation set in.
Every listing I take on is priced based on rigorous market analysis – not on what sellers hope for or what gets a listing agreement signed. If you want to understand what your home is actually worth in today's market, call me at (321) 447-4259 or visit movewithricky.com.
Rakesh (Ricky) Khanna | Licensed Real Estate Salesperson
Better Homes and Gardens Real Estate Realty Connect
Call or text: (321) 447-4259 | movewithricky.com
